Your links should look like you, not like a generic shared domain.
We built this feature so you can shorten links using your own custom domain, giving your SMS messages a more professional, on-brand feel while protecting your link reputation at the same time.
What's new
You can now connect your own branded domain to Call Loop's URL shortener. Instead of links running through a shared Call Loop domain, they'll run through a domain you own and control.
Why this matters
Branded short links build trust with your recipients. When contacts see a link from your domain and not an unfamiliar shared one, they're more likely to click. And because it's your domain, your reputation stays yours.
With branded short links:
🏷️ Your brand, front and center - links reflect your domain, not ours
🛡️ Reputation isolation - no shared domain risk from other senders
📬 Better click-through - familiar domains earn more trust
✅ No restrictions - available to all customers regardless of volume
🛒 Stop getting filtered - carriers tend to filter less with custom domains
How to set it up
This one's fully self-serve. Head to Settings > URL Shortener to add your branded short link domain. The setup is handled right from your account.